BACK
GENERATION STUDIO
BRAND
FASHION
KEYWORD
TRENDY
Generations Studios is a real small business I discovered on Depop, while the website itself is a fictional concept created as a retail-focused web prototype. Inspired by the brand’s monochromatic palette, the project explored how a minimal visual identity could translate into an online retail experience.
The design uses clean layouts and product-focused imagery to create a sophisticated and professional aesthetic. Images of the clothing and influencers keep the focus on the products, while the minimal styling avoids distractions and maintains a clean, organised experience.
