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THE IVY
BRAND
HOSPITALITY
KEYWORD
MODERN
The Ivy is a modern restaurant in the heart of the CBD, combining Italian-style cuisine with the refined character of a New York bistro. The goal was to create a sophisticated, upmarket identity with subtle modern refinements.
The brand rollout spans web, graphic and social design, using a consistent colour palette and typography throughout. Each application introduces a playful “undefined element”, adding personality and a contemporary edge to the refined aesthetic.
